runuo.

Building businesses in China.

Runuo helps international companies launch and grow in China — from market entry and digital products to business development.

Explore our work
01What we do

Market Entry

We help international businesses understand the Chinese market, define their approach, and build the foundations needed to operate locally.

Digital Products

We adapt and launch digital products for China, combining localization with an understanding of the local digital ecosystem.

Business Development

We build partnerships, distribution channels, and local relationships that help businesses enter and grow in China.

02Selected Work

Over the years, we've worked with international companies entering, operating, and growing in China.

Wildberries
Yandex
Sber
Aeroflot
Rosatom
Sotheby's International Realty
China Window
03About

Built on more than two decades of China experience.

Runuo was founded in 2017 by Alex Maltsev and Olga Merekina, building on years of experience helping international businesses work in China through earlier projects including Bumafan.

Our background spans market entry, digital products, localization, research, finance, and business development — combining deep local knowledge with an international perspective.

Today, Runuo serves as an independent platform for selected client work and our own projects.

04Founders

Alex Maltsev

Co-Founder & CEO

Digital business, market entry, and business development.

alexmaltsev.me

Olga Merekina

Co-Founder & CFO

China expertise, finance, and special projects.

merekina.com
05Contact

Have something interesting in mind?

We're always open to conversations about businesses, products, and ideas involving China.